When fashion-focussed businesswoman Valda Denehey could not readily find beautiful on-trend clothing at an affordable price, she began Bojangles Fashion. Bojangles was founded upon a simple design philosophy to create classic, quality garments with timeless appeal and endless wear.
Designer and owner, Valda Denehey has been in the hallways of fashion all her life and finds inspiration and brand direction in modern European fashion and International trends. Based in Europe for many years of her life.
Valda draws upon the unique designs and fabrics the region is famous for. As a result, longer lasting quality garments have become a cornerstone of the business with only the best fabrics and manufacturing processes used for production.
Since it's conception with a flagship store in trendy Main Beach, Bojangles has since opened seven stores across the Gold Coast and central Melbourne with additional outlets planned for this year and next .
Establishing a solid foundation in Queensland the well received brand expanded interstate opening its Victorian boutiques in 2012. Two chic locations in the heart of Melbourne offering the same extensive range that granted the label its loyal Queensland following. Coupled with an interactive e-commerce experience, the label is set for an expansive future.
The evolution of Bojangles has been a carefully considered process, developing the important foundations of the brand early on and continuing to nurture its central philosophy - sophisticated clothing, casual separates and high quality manufacturing and fabric at affordable prices. Bojangles has identified with the relaxed tone of the Australian lifestyle and reflected this in their clothing.
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